A resource for development

Data and analysis on communication, media use and ICT access trends

ABOUT THE SITE

AudienceScapes is a research program and interactive website designed to help members of the global development community: find better ways to communicate with local stakeholders; assess local needs in media, communication technologies, development information and development policy; determine and support the information needs of development policymakers.

The site's Africa Research Reports, Country Communication Profiles, Field Blog and other features provide unparalleled insight on which information sources people in developing countries can access, their media preferences, habits of ICT use, news-gathering patterns and other critical details. More information see our FAQ Section or our brochure below. 

 

NEWS HEADLINES 

Zimbabwe: After Much Debate Mugabe gives ZMC Greenlight for Reforms and New Media Licenses- The Standard

East Africa Internet fibre-optic construction to connect to sea cables begins April but still needs $35million- The East African

The Demand for Local Digital Media Content in East Africa
The East African

Community Radio in Asia Carves Out Space for Itself: Educating and Challenging Social Norms -IPS

AUDIENCESCAPES AFRICA RESEARCH AND DATA



AudienceScapes Survey Research

AudienceScapes Survey Research is based on quantitative surveys attempting to give development practitioners a concise but rich description of the development information environment. These datasets seek to address some of the toughest questions in development program management.

 

Africa Policy Research Series

The AudienceScapes Policy Research Series presents the results of policy-focused qualitative research. The chosen methodology is in-depth interviews with senior-level members of the policy community, including representatives from parliament, government ministries, business associations, non-governmental organizations and multilateral donor institutions. They are all directly involved in development-related policy formulation and implementation.

 

AudienceScapes Online Data
Analysis Tool 

This tool allows users to select any question in an AudienceScapes survey, view frequencies, perform crosstabs and compare results between surveys.

There is also basic graphic capability, and displayed results can be downloaded in Excel format. This tool is user friendly and does not require statistics skills.

 

AudienceScapes Research Briefs
Short-form briefs that highlight important findings from our survey research

The Mobile Money Revolution?

Communicating About HIV/AIDS in Ghana and Kenya

Radio and Mobile Phones Stand Out in Africa's Media Landscapes

Are New Media Closing the Gender Information Gap?

 

Member Log In

Become a member to access premium country reports, regular analytical updates and our data analysis tool.


Log In is not required to view the site through April 2010.

WHAT'S NEW

Presentation from the AudienceScapes Launch Event
Overviews the AudienceScapes mission, its recent research efforts and website capabilities

The Mobile Money Revolution?
The AudienceScapes research team explores how exactly mobile phone users are really using their phones to conduct financial services.

Uganda’s Community Radio Stations Walk Political Tightrope
Read how community radio stations must follow a narrow course between promoting social change and upsetting those with a stake in the status quo.

In Colombia, Street Vendors Hawk Cigarettes...and Mobile Minutes
A street-level market in cell phone minutes is flourishing, despite mobile operators' anger.

Latest Videos

PROFILE HIGHLIGHTS

Where and How Kenyans Get Information About Health Issues
HIV/AIDS information appears to be fairly widespread, while fewer people are being informed about maternal and infant health, polio and diarrheal diseases.

Sierra Leone: A Regional Perspective on Media and ICT Use
The country's three provinces and one territory show marked differences in access to various information sources as well as use patterns.

Urban Nicaraguans See Influence over Media, but Media Still Trusted
The wide-ranging survey of urban dwellers also showed mixed feelings levels of trust in and satisfcation with governmental institutions.  

Ugandan Community Radio Walks Political Tightrope
They navigate a narrow course between promoting social change and upsetting the status quo. This article provides an overview of community radio in Uganda.