Despite numerous national campaigns and millions of dollars spent on education and health services,HIV/AIDS prevalence rates in Tanzania remain at epidemic levels. But what are the best ways for public health professionals to deliver information about HIV prevention to these populations? Using our 2010 national survey of Tanzanians, the AudienceScapes team outlines some key guidelines.
This research brief is based on data from the AudienceScapes survey of 2003 Tanzanian adults (age 15+) conducted in July 2010. The survey has a margin of error for the sample of +/-2.2 percent with a 95 percent confidence interval.
The nationally representative survey is part of a broader project aimed at improving communication programs and assessing needs in media and communication technologies in developing countries.