- Media Environment Overview
- Media Outlet Preferences
- Regional Guide
- News and Information Access and Sharing
- Mobile Money for the Unbanked
- Public Opinion on MDGs
- HIV/AIDS Education: Survey Shows Demand for Better Information
- Malaria Education: Tapping All Means of Outreach
- Survey Methodology
Access to Media
Household access to radio (defined as the percentage of respondents who said they have access to a radio set in their households) is fairly widespread, though there are some differences between income tiers (see Figure 1).
The disparities are more pronounced for household TV access. Household access to television more than triples between income Tier 3 and 4 (highest). For mobile phones, access increases more gradually with each rising income tier. At the highest income tier, radio, television and mobile phone access becomes identical; that is for those at the highest income tier, broadcast media and mobile phones are equally accessible.
Computer and internet access at home is very low and only a few of those in income Tier 4 can claim to enjoy these services at home.
Similar disparities in household access to television and mobile phones are also seen when we break down access by location (urban or rural, see Figure 2). Television access varies greatly with location – it is double the average for urban residents and is less than half that for rural residents. Regarding mobile phone access, rural residents are only slightly behind the national average although access levels are considerably higher for urban residents.
Radio access remains pretty uniform in both urban and rural areas, making it the most consistently available medium to reach Tanzanians across income levels and locations.
Among the regions of Tanzania, Dar es Salaam enjoys the highest level of television access (71 percent) of any region. Other regions with moderately high access include Arusha (43 percent), Kilimanjaro and Mwanza (41 percent for both). Other regions are far behind. Household access to mobile phones is also highest in Dar es Salaam (91 percent). Other regions with high mobile access include Rukwa (81 percent), Dodma (79 percent), Tanga (79 percent) and Mwanza (73 percent; more regional analysis in Chapter 3).
Access levels are not greatly affected by other demographic factors -- such as gender and age. Only slight variation exists where men are more likely than women to have access to mobile phones (65 percent versus 59 percent), and among age groups, those between 25-34 and 35-44 are most likely to have mobile access.
Tanzania Africa Media Development Initiative with BBC- Report available at http://www.bbc.co.uk/worldservice/trust/researchlearning/story/2006/12/0, 12
Tanzania Report 2010 African Media Barometer. Published by the Media
Institute of South Africa and FES Media Africa. Available here: http://www.misa.org/programme/mediamonitoring/AMB%20Tanzania%202010.pdf , pg 5
Freedom House – Freedom of the Press 2010 http://www.freedomhouse.org/template.cfm?page=251&year=2010&country=7931