AudiencScapes

By Peter Goldstein, Project Director, AudienceScapesUSAID held a panel discussion on mobile phones and development today that did a good job of highlighting the promises and challenges of using mobile phone applications to improve people's lives. Clearly, mobiles apps are proliferating in the development space, especially in health, education, finance and the delivery of government services. But success is contingent on the right environment -- regulatory, cultural, informational and commercial -- to achieve scale beyond the scope of most pilot projects.