AudiencScapes

InterMedia recently partnered with the Popular Engagement Policy Lab (PEPL) to conduct research in the Federally Administered Tribal Areas (FATA) of Pakistan in support of radio programming produced by  Raabta Consultants. Their radio shows aim to provide citizens with solutions to problems faced by them, their families and their communities, particularly problems that contribute to increased violence in society.

Equal Access, an information and education non-profit based in San Francisco, California, has found a new way to use media to address issues of HIV/AIDS and abuse against women in Nepal. The weekly 30-minute “Samajhdari” (Mutual Understanding) radio programme aims to reduce violence and discrimination against HIV-positive women, as well as general violence against women that puts them at higher risk of contracting HIV. 

by Paromita Pain

UNAIDS estimates that approximately 60,000 adults (and 4,000 youth under 15) are infected with HIV/AIDS in Nepal. This works out to about  0.4 percent of the total population, compared to 1.3 percent in Thailand, 0.5% in both Malaysia and Cambodia, and 0.1 percent in Pakistan.

By Gayatri Murthy, Research Assistant, AudienceScapes

Senegal is experimenting with radio as a means to educate listeners about family planning and other public health issues. Two radio programs are being broadcast with careful attention to covering stories that affect people’s everyday lives.

By Paromita Pain

Radio is often seen as one of the easiest and most effective means of reaching rural populations with development-oriented information. Especially in regards to supplying lower income populations with moderately complex content such as agricultural information. In Zambia, AudienceScapes found in its 2010 national survey that for the rural poor radio while possibly easier to exploit by development organizations may not be the most effective means of supplying development information.

The AudienceScapes team is currently conducting preliminary research on the project's recent Zambia survey (implemented April 2010). Here is one more of the interesting points we have recently discovered in our dataset. Stay tuned to our Featured Chart section for more insights and for our upcoming full reports.

The AudienceScapes team is currently conducting preliminary research on the project's recent Zambia survey (implemented April 2010). Here is one the interesting points we have recently discovered in our dataset. Stay tuned to our Featured Chart section for more insights and for our upcoming full reports.

Recent record rain fall in Pakistan has caused devastated flooding through much of country severely affecting the residents of the Khyber Pakhtunkhwa,

Chart of the Day

Unsurprisingly, radio is by far the most common source of general information about personal finance topics among Kenyans, word-of-mouth also plays a prominent role and should be integrated into any financial communication program. More specifically, word-of-mouth sources were dominated by friends and family members more than by financial experts such as bankers or financial advisors, raising issues of whether the types of word-of-mouth information received by most people is accurate and reliable.

Chart of the Day