By Paromita PainThe Hindu Newspaper 25 April 2010Indian newspapers, like many others the world over, want to become more relevant and responsive to young people in a media-drenched world. Two of India’s largest English-language dailies, “The Times of India” and “The Hindu”, have created niche products that cater to youth interests and provide outlets for their user-driven content. The youth publications also offer readers and contributors lively forums for discussing social, personal and political issues. Indian print media has always been aware of young audiences and typically offered them pages of cartoons, comics and puzzles (particularly in most Sunday editions) as well as some special publications.
By Paromita Pain
The Hindu Newspaper
25 April 2010