CATEGORY: vernacular radio
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Kenya's Royal Media Services Group Rides Vernacular Radio GrowthPosted by: admin on Wed, 2010-07-07 15:34
By Dinfin Mulupi
(Nairobi, Kenya)--In a remote village in Bungoma in Kenya’s Western Province, Cosmas Simiyu Wafukho listens to the radio as he tends to his farm. He inspects the progress of his maize plantation while laughing at jokes and singing along to music played on the Luhya-language Mulembe FM station.
The radio plays constantly from under the shade of a nearby tree. To the illiterate Wafukho and his age mates (he is in is 40s), vernacular radio stations offer an opportunity to keep up with what is happening around the country as well as send the occasional salaams [greetings] by radio to family and friends.