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The Ministry of Health worked with the telecommunications company to send messages to parents reminding them to vaccinate their children. By Newton SibandaLUSAKA, Zambia – While most Zambians think of SMS text messaging as a way to keep in touch with friends and family, it can also be used to roll out important health services, as the Zambian government demonstrated in July.As part of a new measles immunization campaign, the Ministry of Health partnered with Zambia’s largest mobile phone service provider to use SMS as a tool for advocacy. The vaccination campaign was launched during this year’s Child Health Week, a massive outreach project held twice a year in clinics and communities nationwide.“Do you have a child under 5?