Insights
  • Check out our latest Field Blog entry: Chinese Bloggers Behind the Great Firewall on the Connections page.
  • The state controls and operates all media. The state network consists of China National Radio 1 and China National Radio 2. China's global broadcast station, China Radio International, is also available on local FM stations, which are generally single-subject formatted. International radio broadcasting is heavily jammed by the government.
  • Television is the most popular and influential medium in China. Satellite TV is highly restricted, available only at upscale hotels, foreign compounds and certain research institutes. But cable TV has become a viable option.
  • China is the second-largest internet market in the world behind the United States, according to figures from the China National Network Information Center.
Media Map Index 36

This proprietary InterMedia index (measured 0-100) gauges the level of access to information via new technologies, based on cell phone ownership, the rate of SMS use to get news and the level of internet access.


 

 


 

Top News Sources


Weekly use of each source to get information about current events?

 


 

Source: InterMedia national survey of adults (15+) in China, June 2006 (n=8,304)
map
Click to enlarge map
Population  1.3 billion
Annual Population Growth  0.5%
Per Capita Income (US$)  $2,460
Adult Literacy Rate  91%
Media Environment  Not Free
Weekly Media Use:  TV 97%, Radio 14%, Internet 14%
Premium Audience Market Research

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