CHART OF THE DAY
The AudienceScapes Ghana Quantitative Survey has highlighted the importance of word-of-mouth networks for sharing and interpreting many types of information. Indeed, word-of-mouth looms large for health issues, with 70 percent of all survey respondents saying that they discuss health with others.
The latest AudienceScape survey in Zambia sought to gather opinions from respondents on that they considered the most serious development issues were. Respondents were asked to rate a range of development issues as "serious" or "very serious". Rural‐urban differences on development priorities reflected differences in access to amenities.
Cheap access changes everything- it definitely seems that way in Urban Peru, where the presence of cheap internet cafes called cabinas publicas have given proportionally higher access to low income individuals than many other developing nations.
A majority of urban Peruvians, who have low incomes, go online at internet cafés (in chart below 87 percent with low income, as opposed to 75 percent with middle income and 53 percent with high income). The cabinas publicas make it possible for many Peruvians to go online in an inexpensive way. Those with high incomes have greater access to the internet at home or at work.
Related AudienceScapes Research
Are New Media Closing the Information Gender Gap?
Kenya Quantitative Communication Profile
How Kenyans Obtain Financial Information and What Gaps Need to be Filled
Research Brief: The Mobile Money Revolution?
Quantitative Report: Information at the Grassroots in Kenya
Quantitative Report: Making Connections in Ghana
Online Data Analysis Tool
AudienceScapes Research Briefs
Quick Links to our Country Communication Profiles