Urban Peru Radio







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Despite the recent rise in access to new ICTs and the continued dominance of television, radio is still an important source of news and information in Peru. Seventy five percent of respondents said they listen to the radio daily and 92 percent said they listen to it at least once a week. Eighty one percent of the survey respondents said they use radio for getting news and information on a weekly basis.

According to the Ministry of Transportation and Communications, there are 1,691 FM stations, 452 AM stations and 59 SW stations in the country. [1] FM is the most popular waveband used (chart Rad 1). Listening to radio on the internet is not particularly common. However among mobile phone users in urban Peru, 37% had listened to radio on their cell phones. Among various kinds of programs, music and news programs tend to be more popular than others.

Radio stations in urban Peru are mostly privately owned and it is a competitive market. There are numerous nationally available radio networks and many local and community radio stations. The largest radio networks are RPP Group and Radio Corporation of Peru (CPR), which together own a majority of the country's stations. In addition to the urban respondents covered in our survey, radio is also very successful in reaching the difficult-to-access Amazon region, where radio listenership is generally very high and all other media and ICTs are fairly inaccessible.

Chart 1

Radio draws audiences from all demographic groups. Those with the highest listening rates are 29 years old and younger (79 percent).

Chart 2

Among all radio channels, Radio Programas del Peru (RPP) is the most popular radio station (with a 56 percent weekly reach shown in chart RAD 2) followed by two music channels called Ritmo Romantica (with 36 percent weekly reach) and La Inolvidable (33 percent weekly reach).

RPP, a national news radio station that reaches every city and community in Peru, is considered the most trustworthy source of information on the radio by 51 percent of the urban survey respondents (see table 1), a rating well ahead of its competitors. RPP's listeners typically are male and those in the less-educated category. The website of RPP was launched in 1996 (www.rpp.com.pe) and is one of the most visited Peruvian websites by our survey respondents. Other trustworthy sources of information on the radio include Panamericana and Radio Moda, but their ratings are far lower than that of RPP.

Table 1

Radio journalists were the most frequent targets of aggression in 2008 in Peru among all types of journalists, especially in the Amazonian region, according to a report published in January 2009. [2]One, Radio Oriente, is under constant surveillance. The other, a radio station called La Voz de Bagua Grande, was closed down by the MTC for inciting violence in June 2009 during an outbreak of protests and rioting by local indigenous groups and clashes with the security forces. [3]

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[1] Ministerio de Transportes y Comunicaciones – MTC. Accessed from http://www.mtc.gob.pe

[2] “Radio Journalists most targeted media group in Peru, says IPYS” International Freedom of Expression Exchange (IFEX). Accessed from http://www.ifex.org/peru/2009/01/14/radio_journalists_most_targeted/

[3] "Government maintains ban on Amazonian radio station silenced since June". Reporters Sans Frontiers. Paris, France. Accessed January 2010.  http://www.rsf.org/Amazon-radio-taken-off-air-for.html