Visit the AudienceScapes Africa Research page for further Research and Analysis of Kenya
KEY COMMUNICATION AND DEVELOPMENT WEBSITES AND PROJECTS
World Bank Knowledge Economy Index- Kenya
World Bank Governance matters- Kenya
World Bank Doing Business 2009-Kenya
UNESCO Education Statistics- Kenya
UNDP Human Development Report- Kenya
AIDA Development Activities Gateway- Kenya
Ibrahim Governance Index- Kenya
USAID Early Warning Famine System- Kenya
IREX Media Sustainability Index- Kenya
Kenya Communication and Development
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Personal Finance
Information and Communication on Key Development Topics
Our Information and Communication on Key Development Topics section applies the analysis of AudienceScapes data to the areas of health, agriculture and personal finance to provide examples of how the survey data are useful to development practitioners in planning targeted communication, knowledge-sharing or public education projects.
Hypothetical case studies highlight the power of tapping the survey's demographic variables to learn about the information and communication preferences of specific target groups, and how these can guide effective development strategies.
Health: Here the AudienceScapes survey examines how Kenyans receive information regarding seven key public health issues, including Malaria, HIV/AIDS, Maternal and Infant Health, diarrheal diseases and polio.
Case Studies and Opinion Leaders: Rural Women Under 30, Urban Men Under 30, the Urban Poor, and Opinion Leaders in Health Information
Agriculture: Crop and Livestock farmers were asked how they stay informed about various agricultural topics—both “practical” topics such as fertilizer use and pest control, and “business” topics such as market prices, legal questions and agricultural loans and credits. Case Study and Opinion Leaders: Livestock Information and Radio and Opinion Leaders in Agricultural Information
Personal Finance: The AudienceScapes survey approached finance issues from an information perspective to determine whether and/or how Kenyans are learning about various services, with the aim of pinpointing information gaps that might be filled by development organizations.
Case Study and Opinion Leaders: Who is Using Mobile Money?, Opinion Leaders in Financial Information