Survey Methodology for Face to Face Survey in 8 municipalities in Urban Nicaragua

Field dates : May, 13th 2009  -  May, 20th 2009 

Objectives of the study
To collect data on media use in general, foreign radio listening behaviour in particular, existing and potential listener preferences, by means of a survey based on a sample representative of 1,008 of the population 18 years of age and older living in Managua, Tipitapa, Ciudad Sandino, Masaya, Granada, León, Chinandega, El Viejo.

Description of the sample
Representative sample of 1.008 of the population 18 years of age and older living in Managua, Tipitapa, Ciudad Sandino, Masaya, Granada, León, Chinandega, El Viejo. 

Description of the questionnaire items

• Media general habits to get news and information about current events (Television, Radio, Newspapers, The Internet, Friends or family members, International TV, International Radio, SMS (Text Messaging via mobile phone))
• More important and reliable sources of information.
• Frequency of radio listening and bands used
• Communications devices at home
• General opinion on public matters

Briefings on this survey

Based on comments from the interviewed people and the field work teams, there were a few important comments regarding the media in Guatemala. Some people did not know terms such as Blogs, I-tunes and Podcasts, but they used these services on the web. Others did not know these terms but they had used the internet to find information and entertainment  The selection of the interviewee was a complicated by the “last birthday” technique.

Sampling selection process and specifics
a. Identification of the target populations
i. Areas and/or groups included
Eight municipalities that concentrate the majority of population of Nicaragua: Managua, Tipitapa, Ciudad Sandino, Masaya, Granada, León, Chinandega, El Viejo

ii. Groups/ areas of country excluded an reasons to omit them
The eight municipalities selected concentrate the majority of population.

iii. Number of adults in the survey’s defined target population and the percent of adult population included and excluded from the sample.
Target population was defined between 18 and 60 years old. Population over 60 years old represent the 10% of the total population at 8 the cities included on the study.

b. Execution of the sample
        

Coding and data entry procedures
The project didn’t have coding because all questions were closed. Data entry procedures are responsibility of interviewers.

Quality control measures
a. Field work supervision details and Back-check control details
Though all the field work there is a Quality Control procedure:

• Daily productivity reports made by a supervisor and an office field work chief.
• Make sure of a proper application of the sampling plan in selecting respondents
• Random Monitoring: While the interviews the supervisor listens to the interviers and make sure the questionnaire is used properly. (Back-Check control). Around 10% of the work of each interview was witnessed by the supervisor.
• Re-contact by phone: To some finished interviews in order to make sure that the information given is consistent.

For information on weights attached please contact us.