Insights
  • Censorship and government influence over the media are widespread in Nigeria. Though the 1999 constitution recognizes access to information as a right, state media-regulating bodies are heavily influenced by government views.
  • Newspaper readership is growing rapidly, particularly among urbanites with at least a high school education. The reach of the top two papers, The Sun and Punch, have jumped dramatically in the last 12 months. This may be due to heightened interest in news following the contested presidential elections in 2007.
  • When asked their opinions about a number of foreign countries, Nigerians give particularly high marks to Saudi Arabia. Nigerians are less positive about China, with only 44 percent saying they are very or somewhat favorably inclined towards it.
Media Map Index 22

This proprietary InterMedia index (measured 0-100) gauges the level of access to information via new technologies, based on cell phone ownership, the rate of SMS use to get news and the level of internet access.


 

 


 

Top News Sources


Weekly use of each source to get information about current events?

 


Base: InterMedia survey of adults (15+) in Nigeria n=3,035, August-September 2007

map
Click to enlarge map
Population  131.5 million
Annual Population Growth  2.5%
Per Capita Income (US$)  $825
Adult Literacy Rate  69%
Media Environment  Partly Free
Weekly Media Use:  Radio 82%, TV 48%, Internet 4%
Premium Audience Market Research

icon Censorship and Trust in Media Sources

Nigeria is far from achieving a fully free media, as censorship is widespread and the repercussions of speaking out against the government can be severe.

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icon Flagging Nigerian Attitudes Toward the US

Anti-U.S. sentiment is particularly high in the Muslim north of the country, where most of Nigeria's Hausa ethnic groups reside.

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icon Nigeria: Spotlight on Freedom FM

The success of Freedom FM, a popular new radio station based in the northern city of Kano, reflects broader trends on Nigerian airwaves. Freedom FM has capitalized on the rise of indigenous-language private broadcasting focused on niche audiences. Their willingness to tackle controversial topics and cover a broad range of viewpoints has earned them respect and praise from listeners.

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icon Survey Shows Importance of Religion to Nigerians

Religious life has a ubiquitous presence in Nigeria with Islam and Christianity being the two major faith blocks concentrated along the north and south regions.  Nigerians describe themselves as "strong believers" and their religious practices reflect a very dovout country.

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icon Keeping Informed About Disease in Nigeria

Nigerians are fairly knowledgeable about ways to prevent the spread of malaria and HIV/AIDS. But there is a dangerous gap between knowledge and the financial or material means to apply it. 

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icon Nigerian Radio Reflects Diversity

Radio is the country's media star, with most Nigerians reliant on it for news, music, religious programming and other information. The market is highly fragmented, reflecting a country with more than 250 languages and multiple cultures.

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icon Booming Cell Phone Use in Nigeria

Market liberalization has fueled a sharp rise in cell phone use, though rural Nigerians lag well behind their urban counterparts. Internet use, meanwhile, remains hobbled by the country's underdeveloped fiber optic infrastructure.

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