This new AudienceScapes survey report focuses on how people of different social groups in Tanzania consume, share and assess information on key health issues including HIV/AIDS, Malaria, Maternal and Child Health. Specifically, the report  helps development practitioners to identify health information needs for Tanzanian adults and ways to share such information with key demographic groups.
AudienceScapes Research Assistant Gayatri Murthy reports.... 
Evidence from the AudienceScapes Survey-The report focuses on how people of different social groups in Zambia gather, share and assess information on key
health issues. It showcases how the AudienceScapes survey data can be used by
the development community to better target communications and information
sharing efforts. Specifically, the report helps development organizations to
identify gaps in access to health information for Zambian adults and efficient conduits to share such information with key demographic groups.
Despite numerous national campaigns and millions of dollars spent on education and health services, HIV/AIDS prevalence rates in Tanzania remain at epidemic levels. But what are the best ways for public health professionals to deliver information about HIV prevention to these populations? Using our 2010 national survey of Tanzanians as a guide, the AudienceScapes team outlines some key guidelines.
AudienceScapes profiles a unique category of individuals who identified themselves as individuals who other people come to “very often” for opinions and advice about health topics. These appear to be relatively well-informed individuals, based on survey results showing that they are generally more active consumers of information than the general population. It can be potentially useful for development practitioners to identify opinion leaders, as they can potentially spread information and influence public opinion.
Health workers who serve India’s poor and rural citizens are often poorly trained and have limited literacy. With mobile phones able to display audio and video health information in multiple languages, these workers are in a better position to educate the public about major health issues.
India’s densely populated state of Uttar Pradesh is enlisting technology in an effort to boost its vaccination coverage as part of a polio eradication and immunization program. Currently, 32 percent of Uttar Pradesh’s population is vaccinated. The World Health Organization has set a global goal for every district within a country to achieve an 80 percent rate of vaccination coverage
Kenya’s newest export is an ambitious electronic learning program for nurses. The program tackles the challenge of training health care workers who may not have access or time to attend in-person nursing classes. It started with computers and, more recently, is employing mobile phone technology to reach more nurses. Nursing students receive health information as text messages on their phones. With thousands trained so far, the e-learning program is equipping nurses – rural Kenyans’ primary care providers -- to respond to emerging diseases.
A-Scapes Research Analyst Hannah Bowen recently delivered a presentation at the Population Reference Bureau highlighting research findings from our Kenya  and Ghana  quantitative reports regarding the role of gender in media consumption and access to health services.