Insights
  • The number and variety of newspapers and magazines is growing dramatically in Ukraine. Nearly two thirds of Ukrainians use the press as an information source on a weekly basis. Among magazines, entertainment and women's titales are the most popular.
  • Cell phone use is also soaring, with 67 percent of respondents saying they have access to one, versus only 51 percent in 2006. the biggest mobile phone providers are Kyiv Star, Life, Beeline and Wellcom.
  • Nearly half of weekly internet users have high-speed internet access. Of these, 56 percent go to the Web to find the most recent news, while 72 percent perform job-related tasks.
Media Map Index 33

This proprietary InterMedia index (measured 0-100) gauges the level of access to information via new technologies, based on cell phone ownership, the rate of SMS use to get news and the level of internet access.


 

 


 

Top News Sources


Weekly use of each source to get information about current events?

 


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Population  46,300,000
Annual Population Growth  -0.7%
Per Capita Income (US$)  $6,848
Adult Literacy Rate  99%
Media Environment  Partially Free
Weekly Media Use:  TV 96%, Radio 68%, Internet 13%
Premium Audience Market Research

icon Ukraine: View of Other Countries

Proximity rules in Ukrainians' feelings toward other countries, leaving the U.S. low in popularity rankings.

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icon Ukraine: Internet use Low but Growing

Ukrainian internet use, as in other former Soviet republics, is still at modest levels on a national scale despite a bump between 2006 and 2007.

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icon Ukraine: Brisk Growth in Cell Phone Use

About two-thirds of the population say they have access to a cellular phone, a marked rise from 51 percent in 2006 and 39 percent in 2005. 

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icon Ukraine: Print Media Sector Is Making Progress

Print media has the modest ranking as the fourth most popular source for news and information after TV, friends and family, and radio. Still, the Ukrainian print market is rapidly developing and attracting interest from investors who see profit potential-as long as they can achieve economies of scale by owning a number of media outlets.

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icon Public Rumblings about Politics and Economics in Ukraine

As political turmoil continues to swirl in Kyiv, few Ukrainians believe the country has achieved genuine democracy. Skepticism about democratic development also probably reflects that average Ukrainians have seen very little improvement in their own economic conditions since the Orange revolution of 2004.

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icon Ukrainians' Interest in Politics Outshines Neighbors

The country's Orange Revolution sparked a high level of political engagement among citizens, much higher than in many other former Soviet republics. Young Ukrainians show a strong preference for keeping themselves informed about current events.

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icon Declining Ukrainian Public Support for NATO

As Ukraine's politicians cautiously consider membership in NATO, public support for such a move has been eroding steadily. But the prospect of joining the EU gets higher marks from the general public.

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icon Ukrainian Media: Open But Still Not Highly Trusted

Ukrainian media is largely free from the kind of heavy-handed government censorship and control seen prior to the Orange Revolution. Large protests by Ukrainian journalists at the time—as well as moves by several TV and radio channels to broadcast opposition views—helped open up the sector.

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